Source an investor-friendly broker by:
- Getting referrals from title reps and hard money lenders.
- Finding brokers who sell the most LLC properties.
- Requiring specific data with every deal they send.
- Setting clear service expectations upfront.
- Evaluating their expertise over commission discounts.
- Using them to underwrite all your deals.
The right broker can transform your investing business. They free up your time, cut your risk, and close more deals.
Here’s how to find and work with a broker who understands investors:
1. Get Referrals from Title Reps and Hard Money Lenders
Start your search by connecting with title reps who specialize in investor transactions. Title reps know which brokers consistently work with investors. This is because they close their deals.
Contact title companies that handle new construction listings. You can also contact those who work with hard money lenders.
These reps show which brokers sold the most properties with LLCs as sellers in the past 12 months. This data reveals brokers actively working with investors rather than just claims.
Hard money lenders also maintain strong relationships with investor-friendly brokers. Ask your lender which brokers they recommend. These brokers understand:
- How hard money works
- Know the contingencies you need
- Can structure offers that close quickly
2. Look for Brokers Selling Fix-and-Flip Properties
Call brokers who list properties sold by LLCs. These brokers already understand investor needs because they service the selling side.
When you contact them, ask if they sourced the deal for their client or just listed it. The best brokers do both. They find deals and list them after renovation.
Don’t worry about the brokerage brand. Focus entirely on the individual broker. I’ve worked with great brokers at small boutiques and large firms. The person matters more than the company name.
Look for brokers doing consistent volume. They don’t really have to be at the top of the market, but actively present and closing deals regularly.
3. Require Specific Data Points with Every Deal
Train your broker to send deals in a specific format. Every property they send should include:
- The subject property
- 3 comparable sales
- A bullet-point scope of work
The broker should tell you what renovations the property needs to reach the comp values. For example, they might note that all 3 comps have 2 bathrooms. But in reality, the subject property has 1, so you need to add a bathroom to maximize value.
The broker must provide their suggested resale price. I want to know my broker can interpret data and give me a direct opinion. If they won’t commit to a price, they’re just waiting for my answer.
I want them to bring expertise to the table. They should also include:
- Average days on market
- Sales price to list price ratio
- Inventory levels
- Absorption rates
This data helps you make informed decisions quickly.
4. Set Clear Expectations for Services and Reporting
Tell your broker exactly what you need before you work together. You’re a valuable client who can provide multiple transactions per year. That is both purchases and sales. They need to earn that business by delivering specific services.
For acquisition, they should underwrite deals you send them. Like:
- Wholesale deals without list-backs
- Write offers on your behalf
- Help with property design based on market trends
- Connect you with lenders
For listings, they should:
- Do final punch-out walks
- Coordinate staging at discounted rates
- Arrange pre-inspections
- Perform weekly property walkthroughs
- Provide detailed activity reports every Monday
Never apologize for setting these expectations. You’re not asking for free work. You’re asking for proper service in exchange for full commissions and repeat business.
5. Focus on Broker Value Over Commission Discounts
I pay full commission to brokers on my team because I want them focused on finding good deals and selling properties quickly. The time they save me is worth far more than a 1% discount.
When brokers handle underwriting, pull comps, and write offers for me, I can focus on:
- Building contractor relationships
- Managing job sites
- Improving my operational efficiency
A broker who frees up your time allows you to:
- Find better resources
- Negotiate better material pricing
- Oversee construction more closely
These activities affect your bottom line much more than saving a point on commission. The best brokers create value that far exceeds their cost.
6. Use Your Broker to Underwrite All Deals
Get an anchor broker who can assess any deal, no matter the seller. When wholesalers send you opportunities, forward them to your broker. Ask them for comp analysis and scope recommendations. They should know they’ll get your listing later, even without a list-back on the purchase.
I underwrite deals in Seattle instantly, but in new markets like Arizona, it takes 10 times longer. Why? It’s because I don’t know the data as well.
Having a local broker who can quickly analyze properties allows me to network with wholesalers. I could also build my team instead of being buried in spreadsheets.
Your broker becomes your competitive advantage. While other investors spend hours analyzing one deal, you’re looking at 5 more because your broker handles the underwriting.
Build Your Investor Team the Right Way
At ProjectRE, I’ve spent years developing systems that help investors find the right team members, analyze deals correctly, and maximize profits on every flip. Our training shows you exactly how to work with brokers, contractors, and lenders.
If you’re doing your first deal or your hundredth, the right team makes all the difference. Visit ProjectRE to learn my strategies in flipping properties.
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